Institut du Commerce - English version

Since 2017, l’Institut du Commerce manages the ECR initiative (Efficient Consumer Response) in France. The association supports its members (manufacturers, retailers and service providers) to work together to better fulfill the consumers’ needs. More precisely, it provides them with the perfect framework to build collectively tomorrow’s businesses thanks to a better understanding of the deep changes occurring for the shopper, the supply chain and the retail (data, environment, technology…).


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