ECR in Action 2025

The retail and consumer goods industry is changing faster than ever, influenced by new technologies, growing concerns about sustainability, changing customer needs and tighter regulations. In this fast-moving world, working together is more important than ever.
The ECR Community in Action report details the wide range of projects and activities carried out by ECR national members, partners and associates throughout 2024 & for 2025. It shows how ECR members around the world are tackling shared problems through local solutions, shared learning and working across different sectors such as Category Management, Sustainability, Supply Chain and Technological Innovations.
By sharing these case studies, this report highlights the achievements of 2024 and shows how ECR Community meets the needs of shoppers as we look ahead to 2025.

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  • Introduction …………………………………………………. 3
  • About us …………………………………………………. 4
  • Objectives …………………………………………………. 5
  • Austria …………………………………………………. 7
  • China …………………………………………………. 11
  • Colombia …………………………………………………. 14
  • Cyprus …………………………………………………. 16
  • France …………………………………………………. 18
  • Greece …………………………………………………. 20
  • Germany …………………………………………………. 22
  • Guatemala …………………………………………………. 26
  • Hungary …………………………………………………. 28
  • Ireland …………………………………………………. 30
  • Italy …………………………………………………. 33
  • Poland …………………………………………………. 35
  • Switzerland …………………………………………………. 37
  • Sweden …………………………………………………. 39
  • ECR Retail Loss ……………………………………………… 41
  • Eurocommerce …………………………………………… 43
  • Sustainability Focus Group ……………………………………… 45
  • Cat Man Network …………………………………………………. 47
  • Conclusion …………………………………………………. 49
  • Contact us …………………………………………………. 50